Gfinity PLC (LON:GFIN) said it extended its partnership with advertising technology platform Venatus to include most of the esports firm’s fastest-growing websites.
The AIM-listed firm said the renewal of the partnership will extend to all of its websites, excluding EpicStream, and Venatus will continue to support the monetisation of new websites on the Gfinity Digital Media (GDM) network through advertising space and connecting publishers and brands with gamers and esports enthusiasts.
WATCH: Gfinity focus on 'multiple revenue streams' on areas they 'own' to aim for higher margins and scale
Gfinity added the partnership will also see further collaboration on sales, bespoke content and a number of “innovative new products”.
"We are delighted to announce the expansion of our relationship with Venatus to drive engagement across some of our fast-growing websites. GDM continues to deliver against our key strategic pillar of "what we own", collaborating with some of the most innovative names in the digital gaming space, sharing expertise and technology to cross-sell to an ever-growing community of gamers", Gfinity chief executive John Clarke said in a statement.