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Guild Esports says social media reach to double following new signing

The company said it has signed a one-year contract with Nikita Sembowski, a German content creator with a combined social media following of over 5.5mln

Guild Esports - Guild Esports says social media reach to double following new signing

Guild Esports PLC (LON:GILD) said the total viewership of its network is set to double as a result of signing German content creator Nikita Sembowski.

The company said it has signed a one-year contract with Sembowski with an option to renew for another year. As part of the agreement, Sembowski will produce exclusive content for Guild’s social media channels, appear at live events, promote merchandise and branding and work alongside the company's partners.

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Sembowski, who is also known as Nihachu, is one of the fastest growing streamers on the Twitch platform and has a combined social media following of over 5.5mln comprising 990,000 followers on Instagram, 756,000 YouTube subscribers, 1.6mln followers on Twitch, 1.25mln on Twitter and 909,000 on TikTok.

Guild said Sembowski’s recruitment increases its total viewership by 112% to 10.4mln, which comprises 180,000 subscribers who have opted into its own channels, and a further 10.2mln who have subscribed to the network of Guild's teams, influencers and content creators.

"We are thrilled to be partnering with leading content creator Nihachu who strengthens our already-formidable roster of personalities”, Guild’s executive chairman Carleton Curtis said in a statement.

“Guild's fanbase and social reach is multiplying rapidly as we deepen our engagement with fans through compelling content from outstanding creators and influencers such as Nihachu", he added.

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