HempFusion Wellness Inc (TSX:CBD.U) (OTCMKTS:CBDHF) (FRA:8OO) said it has received conditional approval to launch its cannabidiol (CBD) products on Tmall, the world’s largest cross border online marketplace owned by Chinese e-commerce giant Alibaba.
Tmall is the third most visited website in the world and reaches more than 750 million potential consumers across mainland China, Hong Kong, Macau, and the country of Taiwan.
READ: HempFusion Wellness touts online sales growth, international expansion plans for its fast-growing CBD brands
The health and wellness company said its topicals with CBD are expected to launch on Tmall soon and will include its OTC drug listed Acne Relief, Eczema Relief, and Sports Relief Creams, Pain Relief and Sports Pain Relief Balms, Pain Relief Gel and Wound Ointment, with more products expected to follow.
HempFusion added that Tmall will provide “unique opportunities to raise brand awareness and drive conversions through comprehensive digital marketing campaigns, including shoppable live streams with product demonstrations and special offers. Brand hosts drive traffic through live, digital interaction, resulting in more engaged consumers staying tuned in longer”.
“We are incredibly excited to receive approval for HempFusion’s flagship store from Tmall, joining our subsidiary, Probulin Probiotics, on China’s leading eCommerce platform reaching the world’s largest consumer base. To be one of the first publicly traded CBD companies on the platform provides us with significant competitive advantages that have the potential to add considerable revenue to our company,’’ Jon Visser, HempFusion’s chief revenue officer, said in a statement.
“Our highest profile influencers are looking forward to engaging with the enormous Asian market through this live stream eCommerce format. They’ll deliver authentic, first-person testimonials and experiences, interacting and educating new consumers on the many wellness benefits of HempFusion products,” he added.
“Building on our established relationship with the Alibaba Group and Tmall, and introducing our premium HempFusion OTC Drug Listed Topical products throughout this premier Asian eCommerce platform, has been a major focus of our strategic expansion plan. We are now accessing one of the largest online consumer groups in the world with products formulated with approved drug monograph ingredients such as menthol for ailments such as pain. These products have already performed as best in class in select retailers in the United States, and we’re excited to see that follow through in the world’s largest market,” said HempFusion co-founder and chief executive Jason Mitchell.
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