Bango PLC's (LON:BGO) Paul Larbey joins Proactive London to discuss the launch of an updated version of its Bango Marketplace platform.
Larbey explains how it works, it provides app marketers access to custom payer audiences to focus their advertising campaigns through its Bango Audiences segments.
The updates will allow marketers to select a broader range of categories with the addition of audiences focused on payers in health and fitness, social casino and interactive game apps among others.