Bango PLC (LON:BGO) has announced the launch of an updated version of its Bango Marketplace platform which provides app marketers access to custom payer audiences to focus their advertising campaigns through its Bango Audiences segments.
The data-driven commerce specialist said the updates will allow marketers to select a broader range of categories with the addition of audiences focused on payers in health and fitness, social casino and interactive game apps among others.
WATCH: Bango continues to chase expansion after announcing sixth consecutive year of strong growth
Bango added that new audiences have also been added to reach more app payers in tier one geographies such as the US, Japan and Europe.
"App marketers want to reach people who will become paying customers - purchase behaviour targeting enables marketers to focus their marketing solely towards those audiences. When you know who buys, your targeting becomes much more valuable", Bango Marketplace’s senior vice president Brett Orlanski said in a statement.
"The powerful combination of purchase behaviour, app category and campaign region now available at bango.ai, laser focuses campaigns to best fit the individual app strategy and return the highest payer conversion. Don't forget that 5% of users generate over 80% of app revenues, with Bango Audiences you get straight to these elusive payers", he added.