Naturally Splendid Enterprises Ltd (CVE:NSP) (OTCMKTS:NSPDF) (FRA:50N) announced Friday that digital marketing veteran Kris Tarr has accepted the position of vice president of e-commerce.
In a statement, the company said Tarr initially joined as an advisor in November 2020 and increased his role in February. With this announcement, he increases his role further developing and implementing the company's e-commerce and social media strategies.
Naturally Splendid said Tarr has worked for globally recognized organizations such as Coca-Cola Company (NYSE:KO) (FRA:CCC3), Disney, and Nickelodeon. In his career, he has pioneered e-commerce and social media strategies for a wide variety of clients ranging from global corporations to regional enterprises.
READ: Naturally Splendid Enterprises brings in further C$612,865 cash from warrant exercise
The company noted that this range of experience fits well with its strategies as the process of building out a sophisticated online and e-commerce presence continues.
A survey by Dalhousie University reported that in 2019, barely 4% of Canadians were buying food online. As of April 2020, the report cited that 22% of Canadians are thinking of purchasing food online regularly even after the pandemic crisis is over.
"I have been at the forefront of e-commerce and digital marketing for over two decades,” Tarr said.
“In my time I have witnessed the shift in consumer trends to online purchases but never as dramatic as the last year during the pandemic. The need to shop safely began the acceleration of this trend. However, I firmly believe now that shoppers have become more accustomed to online shopping, this trend will continue to gain in popularity, and I look forward to bringing my decades of experience to Naturally Splendid to optimize this opportunity."
CEO Craig Goodwin added: "An online strategy has never been more important. Issues like safety, availability, and convenience are increasingly important considerations for a growing number of shoppers. In the time we have worked with Kris, he has exceeded expectations as we continue to build out our e-commerce strategies. We are most fortunate to have Kris leading the team during such a pivotal time as consumer trends continue to drive increased e-commerce transactions."
Contact the author: patrick@proactiveinvestors.com
Follow him on Twitter @PatrickMGraham