LeanLife Health Inc (CSE:LLP) (FRA:LL1) (OTCPINK:LNLHF) announced Tuesday that the first containers of its Mike Tyson-branded energy drink Iron Energy will arrive in Los Angeles on April 2.
Once the containers have landed and cleared customs, they will be stored in the company's warehouse storage facility in Arizona, LeanLife said. From there, the containers will be distributed to major national retailers, convenience stores and online retailers' warehouses.
"Once the containers land, this will be transformative for the company,” CEO Stan Lis said in a statement. “The company's management team is focused on firming up sales and distribution of these initial containers. My goal for the year is to sell a minimum of 120 containers in the United States, and secure additional sales in other countries."
READ: LeanLife Health orders ten more cases of Mike Tyson-branded Iron Energy for US sales push
LeanLife expects to have further information on confirmed sales of Iron Energy soon, the company said.
Last month, LeanLife announced that it ordered an additional ten containers of Mike Tyson-branded Iron Energy from FoodCare Group in anticipation of strong US sales over the next few months.
The company plans to have a starting inventory of 1 million cans to put into its retail and online channels as part of an aggressive sales rollout.
Iron Energy is a market leader in Poland's energy drink market and is a leading brand in the Middle East, the company said. LeanLife believes the product will also appeal to North American consumers and quickly gain retail acceptance.
The annual market value of the combined US and Canadian energy drink markets is estimated at more than US$14 billion. Red Bull is the market leader, followed by Monster and Bang. While Red Bull pursues a premium price strategy, the company noted previously, LeanLife will be aggressively priced and shelf-positioned to appeal to a broad consumer base.
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