Loop Insights (CVE: MTRX- OTCQB: RACMF) CEO Rob Anson joined Steve Darling from Proactive with news the company has entered into a five-store pilot with Canada’s second-largest grocer Sobeys, to use Loop’s engage platforms, including its new digital receipt capability and Loop’s Wallet pass technology.
Anson says Sobey’s will deploy its Fobi device at five select Sobeys locations in order to pilot the onboarding of shoppers to receive electronic receipts. If it goes well, the number of locations may grow as the company looks to drive consumer engagement and close gaps in the personalization of the customer experience.