Love Hemp Group (OTCQB: WRHLF- AQSE: LIFE) CEO Tony Calamita joined Steve Darling from Proactive to share details the company has signed a sponsorship deal with mixed martial arts giant UFC. That agreement begins on June 1st of this year.
Calamita telling Proactive the deal includes marketing activations and sponsorship opportunities that give Love Hemp to access UFC’s physical and digital assets, as well as usage of UFC trademarks, logos and brand. The UFC has 625 million fans worldwide, with programming broadcast to over 170 countries and territories, in 40 different languages, to over 900 million TV households.