Blackbird PLC (LON:BIRD) launched a carbon awareness study titled "Video Shouldn't Cost the Earth" developed in collaboration with environmental management consultancy Green Element.
The cloud-native video editing platform developer said the study highlights the impact the video industry has on the environment and outlines key areas that companies can address to meet sustainability goals.
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It added that it hopes to “sound the alarm around this accelerating issue” to change attitudes within the video industry.
It said that embracing existing cloud-native technologies will lead to immediate reductions in emissions caused by production equipment, travel, physical network infrastructure, servers with heavy processing demands, housing for such equipment and the data transfer of large media files.
The AIM-listed firm stressed that it puts sustainability at the core of its activities, as its remote editing bypasses much of the conventional hardware needed for video post-production.
Moreover, typical cloud-based solutions need extra hardware to connect to the cloud and output from it while most use hidden virtual infrastructure within the cloud, which consumes significant amounts of energy.
Instead, the study shows that Blackbird generates up to 91% fewer carbon emissions than on-premise editing solutions and up to 84% fewer carbon emissions compared to cloud-based solutions.
“According to Albert, the BAFTA backed environmental organisation, Annual Report 2019-20, 'One hour of television production generates 9.2 tonnes of CO2 equating to almost 28 square metres of lost sea ice'. This is an urgent call to action," said Ian McDonough, chief executive of Blackbird, in a release.
"Through awareness, collaboration and commitment in the industry, we can make a meaningful reduction in carbon emissions. If the technologies that exist today are leveraged correctly, it would result in a large, positive and immediate impact.”
“A 25% reduction in carbon emissions from TV production by UK public service broadcasters alone would save over 200,000 square metres of sea ice per year. We owe it to future generations to act as leaders and collectively focus and prioritise cleaner video production that will benefit our environment."
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