Bluerush Inc. (CVE:BTV) has announced that, through its Chilean partner Percus, it has signed a major pension fund in Latin America for its IndiVideo platform.
"We are pleased to see the continued success of our partners at Percus in Latin America, who have signed several customers in the region, including pension funds, insurance companies and banks," said Len Smofsky, EVP of Customer and Partner Success at Bluerush in a statement.
Bluerush develops and markets IndiVideo, a disruptive, award-winning Interactive Personalized Video (IPV) platform that drives return on investment throughout the customer lifecycle, from increased conversions to more engaging statements and customer care.
IndiVideo enables Bluerush clients to capture knowledge and data from their customers' video interaction, creating new and compelling data-driven customer insights.
Bluerush said its IndiVideo platform will be used to support ongoing communications for pension fund customers in order to help them easily understand their savings, projections and goals. This awareness encourages contributions to the fund to drive Assets Under Management and deliver a superior customer experience, the company said.
"Bluerush's Interactive Personalized Video platform, IndiVideo, continues to deliver excellent results for our Latin American customers and this success is helping build momentum in the region. We will continue to expand our footprint as a preferred IndiVideo partner," said Manuel Ibanez, CEO of Percus.
The company is building an international partner network which creates a high-leverage opportunity to reach and succeed in new markets as well as drive further penetration into existing markets such as North, Central and South America. Innovative partners see IndiVideo as a powerful and modern platform to deliver digital customer acquisition and engagement programs.
Bluerush recently announced record subscription and support revenue for Q1 2021.
Contact the author at jon.hopkins@proactiveinvestors.com