In The Style Group PLC (LON:ITS) started trading on AIM at the opening bell on Monday.
Last week it raised £49mln in an oversubscribed placing, valuing the company at £105mln.
READ: In The Style raises £49mln in oversubscribed placing ahead of AIM debut
The budget fashion retailer placed 5mln new shares and 24mln existing shares at 200p a pop to institutional and other investors.
It said the placing was significantly oversubscribed, so it increased the number of existing shares on sale available to new investors and set the placing price at the top of the valuation range.
Unlike other platforms, the eight-year-old online platform sets up long-term agreements with influencers to collaboratively design, develop and promote branded fashion collections, as a strategy to drive up sales and engagement.
“Today is a really exciting day for In The Style. Our successful admission to AIM is a milestone we are delighted to have achieved,” said chief executive and founder Adam Frisby in a release.
“It has been an incredible journey over the last seven years for the business and I'm beyond proud of the differentiated and inclusive brand In The Style has become.”