Hill Street Beverage Company Inc (CVE:BEER) (OTCMKTS:HSEEF) is set to launch its first cannabis-infused beverage, it reported on Thursday.
The company’s (V)ia Regal Pink Grape Sparkler - formerly announced as (V)ia SPRIZA - will be marketed through Hill Street’s wholly-owned subsidiary, Hill Avenue Cannabis Company, and produced by its co-packing partner Molecule Holdings Inc (CSE:MLCL).
(V)ia Regal Pink Grape Sparkler is a flavour-forward beverage with 10 milligrams THC, but without any cannabis taste or aroma.
READ: Hill Street Beverage sees net revenue rise 8% in fiscal 2Q, prepares for cannabis beverage launch
In a statement, Toronto-based Hill Street said it had a full pipeline of the new cannabis-infused beverage to ship to the Ontario Cannabis Store (OCS) by March 25.
The OCS anticipates issuing further follow-up purchase orders, one and two weeks after launch, Hill Street added.
"The launch of the (V)ia Regal Pink Grape Sparkler is a milestone moment for Hill Avenue Cannabis Company, as this is the first CPG cannabis-infused product to be launched under the company's umbrella,” Hill Street Beverage interim co-CEO Lori Senecal said in a statement. “It is an important step in expanding our award-winning craft beverage portfolio into the high demand cannabis space."
June Nicholson, Hill Street’s COO, added: "What excites us the most is the incredible marriage of intense flavour impact and a reliable Cannabis experience. We firmly believe that this is a groundbreaking new beverage."
Hill Street said it anticipates making another flavour, White Grape Sparkler, available soon, as well as increasing distribution into other provinces as permitted.
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