Gfinity PLC (LON:GFIN) said it has signed a commercial agreement with IQONIQ, a fan engagement platform, to become its official esports and gaming partner for the next three years.
The AIM-listed firm said it will leverage its existing expertise, industry knowledge, relationships, tournament platform technology, and the Gfinity Media Group community to support the planning and building of a content and online gaming hub that will be hosted on the IQONIQ fan engagement platform.
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In return, Gfinity said it will receive a monthly provision of service fee to provide a range of services including online content production, influencer management services, marketing and promotion via Gfinity Digital Media, online gaming and tournament play and commercial and creative support.
Part of the initial focus of the agreement will focus on delivering a new fan-focused tournament on soccer simulation title eFootball PES 2021, following the announcement of IQONIQ's new partnership with video game publisher Konami.
"The IQONIQ team has built a unique concept that provides fans with a highly personal experience, and we are excited to commence what we hope will be a long-term relationship with IQONIQ, aiding its expansion into esports and gaming,” Gfinity chief executive John Clarke said in a statement.
“The partnership demonstrates Gfinity's strategic focus of working with game changing organisations that have a need for our core capabilities and who are prepared to share commercial upside based on our combined performance. Commercially this is one of the largest deals in Gfinity's history and the team is ready to deliver outstanding results", he added.