HempFusion Wellness Inc (TSE:CBD.U) (OTCQX:CBDHF) (FRA:8OO) said Tuesday that its over-the-counter CBD topicals were the best-selling products at a major FDM (food, drug and mass) retailer.
The Denver-based company said that a recent NielsenIQ share report ranked HempFusion’s topical products number one in terms of sales dollars and units sold at the retailer.
CEO Jason Mitchell called the ranking a “tremendous honor” for the health and wellness CBD company. “Consumers are validating our team’s mission of providing best-in-class products that adhere to the highest standards of regulatory compliance,” Mitchell said in a statement.
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“Since its inception in 2015, HempFusion’s goal has been to develop and provide consumers with the highest quality products on the market, without compromise. We are meticulous in sourcing the right raw materials, ingredients, and delivery methods to help consumers live a more balanced lifestyle, and the FDM channel provides us with an unprecedented distribution opportunity to help us reach those consumers.”
The FDM channel represents the largest sales opportunity for HempFusion products by dollar volume, according to the company. The channel is a significant part of HempFusion’s strategic distribution plan, Jon Visser, HempFusion’s chief revenue officer told investors.
“This third-party data demonstrates that our overall strategy of producing premium products with a focus on regulatory compliance, consumer messaging, and the right price point is resonating very well with category shoppers,” Visser said.
According to data from Brightfield Group provided by HempFusion, during the third quarter of 2020, 41% of CBD consumers reported they recently started shopping in-store again for products that contain CBD; and CBD specialty retailers and pharmacies saw an uptick in consumer-reported purchasing.
HempFusion distributes its family of brands, including HempFusion, Probulin Probiotics, Biome Research, and HF Labs, to nearly 4,000 retail locations across all 50 US states and internationally.
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