Marble Financial Inc (CSE:MRBL) (OTC:MRBLF) (FRA:2V0), an AI-driven fintech company that helps Canadians manage their financial futures, has introduced new subscription tiers for its financial wellness SaaS platform, MyMarble.
With a large amount of the Canadian market striving to achieve financial wellness through maximizing their available budget with prescriptive AI technology, Marble believes the introduction of MyMarble's new subscription tiers, Basic (C$9.99), Pro (C$19.99) and Premium (C$29.99) will generate new revenue streams by attracting a wider audience of potential consumers.
MyMarble offers underbanked Canadians the ability to harness the power of data algorithms and AI technology to make the right financial decision to manage debt, build credit and budget towards their goals more effectively, the company said.
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The utilization of data-science and depth of recommendations used in MyMarble's Basic and Pro tiers pinpoints the necessary steps to improve cash flow, reduce debt and increase credit score, the company said. The goal is to empower customers to achieve a lower cost of credit and graduate them into the next tier of progression, which leverages a higher depth of personalized recommendations and moves them faster along in their journey toward financial wellness.
"MyMarble offers customers the ability to harness the power of data algorithms and AI technology to make financial decisions that will help them build credit, manage debt and budget toward their goals more effectively," CEO Karim Nanji said. "However, not all Canadians have the disposable income to afford our Premium tier. At Marble, our mission is to serve all Canadian's regardless of budget, looking to improve their financial fitness. That's why we have spent many months developing pricing based on recommendations as the value driver that empower Canadians to reach their goals, incrementally, and at a price point that suits their budget at a specific point in time."
A 2020 personal finance study by Marble Financial found that 31% of Canadians have less than $100 disposable income at the end of each month, showing an increased need for affordable and effective solutions to make positive progression to a positive financial status, the company noted.
"Each new tier still offers immense value and insights that guide that customer on how best they can make a positive impact each and every month,” Nanji said.
Canadians can now subscribe to one of four MyMarble tiers (the three paid levels or a Freemium tier) at www.mymarble.ca.
"This is an exciting milestone as Marble remains focused on developing solutions to automate how Canadians can sustainably reach their financial goals," CTO Jim Chan said. "As Canadians' financial profiles and budget constraints become more complex, we are excited to expand our technology solutions to bring new variations of insight and automation to our customers' finances."
Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com
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