Loop Insights Inc (CVE:MTRX) (OTCQB:RACMF) said it has hired Ian Cameron - a global marketing, eCommerce, and brand executive with over 20 years of experience - as its vice-president (VP) of marketing, effective March 15 this year.
Cameron was the former general manager of global brand and marketing communications at Seiko Epson Corporation (OTCMKTS:SEKEF) - the global printing equipment leader with a market cap of US$5.73 billion.
READ: Loop Insights agrees to license AI technology to PPE producer Maitri Health Technologies in C$2M deal
"Ian’s experience working with a global leader such as Epson speaks to the level of talent that Loop has been able to attract," noted Loop Insights CEO Rob Anson in a statement.
"As a global marketing and communications expert, Ian is another key strategic addition to our team. I look forward to working alongside Ian and witnessing his impact on our marketing efforts as Loop continues to position and prove itself as a global leader in the Artificial Intelligence and data applications space."
Vancouver-based Loop is focused on the IoT space and delivers artificial intelligence (AI) automated marketing, venue tracing, and contactless solutions to the brick and mortar space. Its Fobi device enables data connectivity across online and on-premise platforms to provide real-time, detailed insights and automated, personalized engagement.
"Loop's clear multifaceted value propositions are very exciting and as a marketing professional, the value of attribution, campaign performance, and the granularity of the data analytics that Loop is able to provide is simply unparalleled," said Cameron.
On January 28 this year, Loop Insights appointed Tamer Shafik, former director of solution architecture at NTT Data Corp of Japan, as its new Chief Technology Officer (CTO) in support of Loop’s global scale.
Contact the author at giles@proactiveinvestors.com