PlantX Life Inc (CSE:VEGA) (OTCPINK:PLTXF) is welcoming actress Alicia Silverstone and tennis player Venus Williams as its new brand ambassadors, the company revealed at its annual general meeting last week.
Silverstone, best known for her role in the seminal 90s flick Clueless, is a long-time plant-based activist and wellness advocate.
Williams is a former Number 1-ranked tennis player with seven Grand Slam singles titles and four Olympic gold medals under her belt.
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The two stars will work with PlantX on its platform to help educate people about the benefits of being plant-based.
In a livestreamed event broadcast to shareholders, Silverstone spoke about how her decision to adopt a plant-based lifestyle changed her health and led to multiple business opportunities.
“Every one of you who work in this company should be so proud of what you’re doing every day,” Silverstone said. “You are a part of the solution; you are fixing the problem – it’s incredibly powerful.”
Williams said that her journey into the plant-based lifestyle started nearly 10 years ago when she was diagnosed with an autoimmune disorder that took away her ability to play professionally. Her sister, Serena Williams, encouraged her to visit a wellness centre in Florida that hosted a three-week, raw vegan food program.
“It’s become my passion and my hobby and it’s been able to help me not only get back on tour (and win a couple of tournaments here and there) but also to live a much better quality of life,” Williams said.
“I can’t tell you how excited I am to be involved as an ambassador and a cheerleader and stakeholder in PlantX. It’s the kind of place that I was wishing for in the beginning.”
Digital plant-based community
Vancouver-based PlantX styles itself as the digital face of the plant-based community with a one-stop destination for all things plant-based, like an online shop and meal delivery services. The online shop houses over 5,000 vegan products, and its recently-added meal service delivers chef-created dishes straight to the doors of Western Canada. All in all, the company offers more than 10,000 plant-based products.
In addition to offering meal and indoor plant deliveries, PlantX currently has plans to expand its product lines to include cosmetics, clothing, and its own water brand. It also offers a restaurant directory, unique recipes and a community forum to share plant-based ideas with other like-minded individuals.
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