Loop Insights Inc (CVE:MTRX) (OTCQB:RACMF) announced a deal Thursday to provide its Wallet pass platform to the World Boxing Council, giving the council the opportunity to engage with fans' smartphones during the WBC super-middleweight championship fight between Saul “Canelo” Álvarez and challenger Avni Yildirim at Miami’s Hard Rock Stadium on Saturday.
The highly-anticipated championship fight, with the World Boxing Association (WBA) Super, WBC, and The Ring Super middleweight titles all on the line, is being broadcast to over 200 countries. Among the three, the WBC title is often regarded as the most prestigious world title and has held some of the most high-profile fights ever watched in boxing history, the company said.
Loop’s automated engagement platform will onboard WBC fans to a branded Fan Pass built on the mobile wallet application found on most smartphones. This all-access pass will send out omnichannel fight updates and promotions, including special offers through streaming partners DAZN and discounts on WBC-branded merchandise sold through Title Boxing.
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The WBC Fan Pass is designed to display promotions and targeted marketing opportunities above the lock screen of any smartphone, allowing consumers to access their pass without the need for an additional application, the company said.
“This premier fight featuring Saul “Canelo” Álvarez and Avni Yildirim provides the perfect opportunity for the WBC to leverage Loop’s Engagement platform to connect in real-time with our worldwide fanbase,” WBC President Maurico Sulaiman said. “Loop’s impressive capabilities will allow the WBC to deliver the right experience at the right time, all while retaining critical information as we continue to grow our fan base throughout 2021, the year of boxing.”
Álvarez, Yildirim, and the WBC itself have more than 10 million combined social media followers, which presents Loop with a chance to draw in fans from around the world while establishing scalable revenue streams, the company said.
“Working with the World Boxing Council is a great honour that will allow Loop Insights to demonstrate the power of its Engagement and Wallet pass platform at scale,” Loop CEO Rob Anson said. “Loop’s automated data capabilities will provide an enhanced layer of engagement and interaction by driving fans to the WBC’s social media channels, e-commerce platforms and driving new memberships in the WBC loyalty platform, creating new revenue streams for both Loop and the WBC. We believe this represents a paradigm shift in the global fight event vertical and expect to announce further partnerships in the near future.”
After the fight, Loop’s Fan Access pass will maintain a direct line of communication between the WBC and its fans, the company said, allowing the WBC to communicate directly to its fan base through their smartphones.
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