Bragg Gaming Group Inc (TSE:BRAG) (OTCMKTS:BRGGF) said its subsidiary ORYX Gaming is teaming up with online casino affiliate site Mr Gamble to showcase ORYX’s gaming offering through its slots channel on the popular streaming platform Twitch.
In a statement Tuesday, the Toronto-based company said ORYX’s more than 10,000 games will be promoted on Mr Gamble’s site and streamed directly to millions of players.
Mr Gamble, which is owned by Cashmagnet, is a leading affiliate site with a Twitch slots channel that has over 1.2 million views. Twitch itself boasts over 15 million users.
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The collaboration with ORYX will be one of Mr Gamble’s biggest partnerships, according to the firm’s CMO Jonas Kyllönen.
“We are truly impressed by the pace at which they are expanding in the sector,” Kyllönen said in a statement. “Not many B2B solution providers are able to offer such a wide range of services for casino operators. I'm very impressed by the number of game providers they can offer.”
“We’re always looking for new ways to promote our games and through this partnership we will be able to directly connect with the players who will give us direct feedback on our titles,” said Matevž Mazij, managing director of ORYX Gaming. “We’re excited to team up with Mr Gamble to showcase our offering to its expanding following."
New board member
In a separate statement, Bragg also announced that it had elected gaming veteran Lara Falzon to its board of directors.
Falzon is currently the CFO at two gaming companies and previously helped casino software provider Red Tiger Gaming navigate its 2019 sale to NetEnt AB for over US$315 million. She also played an instrumental role in the September 2020 sale of NetEnt for $2.1 billion to the world’s leading live casino company Evolution Gaming (now Evolution). Both transactions significantly increased earnings and revenues, according to Bragg.
“We’re very pleased to have Lara join our championship team - she brings tremendous industry experience,” said Adam Arviv, CEO of Bragg Gaming. “Her financial experience in the gaming sector is unmatched in the industry and will be very valuable as we continue our global growth strategy.”
Falzon said that she was “thrilled” to join the Toronto-based gaming company.
“Bragg continues to outperform on their expansion goals and I’m happy to contribute my expertise to the mission,” she added,
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