ImagineAR Inc (CSE:IP) (OTCQB:IPNFF) (FRA:GMS1) announced Wednesday a partnership with Blue United Corporation as its official agency to launch the ImagineAR Augmented Reality platform in Japan.
In a statement, the company said Blue United clients include Kashima Antlers, Matsumoto Yamaga, Yanmar, Under Armour, and Omiya Ardija, as well as the Pacific League Marketing (a holding that represents the commercial interests of six teams of the Japanese Baseball League) and Sevilla FC, among others.
Blue United is a marketing, public relations, and business development agency with offices in New York, Tokyo and Nagano.
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Blue United focuses on elevating brands on a global scale and help them on expanding internationally (business development and expansion, PR/Communications, social media, marketing, etc.), owns and manages the only football professional tournament between club teams that are part of the Pacific Rim Region (Pacific Rim Cup), and is the owner of esports Blue United eFC, current Asian champion of FIFA.
ImagineAR said it believes Blue United's experience will significantly accelerate the company's presence and sales throughout Japan -- a strategic new market for ImagineAR.
"ImagineAR is the most advanced sports fan engagement Augmented Reality platform in the global market today and we are excited to assist the company to launch its sales and marketing initiatives in Japan,” said Takehiko Nakamura, CEO of Blue United.
“Sports teams can drive new fan engagement and brand activation using ImagineAR and the Japan sports market requires this type of advanced immersive mobile experiential platform to drive new revenue streams."
Javier Sanz, VP of business and legal affairs of Blue United, noted that ImagineAR has created a very innovative tool for sports organizations and brands to be more creative and expand the way they engage with customers and fans.
“The ImagineAR platform lets marketing departments get creative and promote conversations with brands/sponsors to escalate their exposure, enabling experimentation at value and speed unlike any other current AR solutions,” Sanz said. “We are proud of being part of this further global expansion for ImagineAR."
ImagineAR CEO Alen Paul Silverrstieen added: "Blue United Corporation brings an impressive track record of success with major international companies expanding into Japan as well as their clientele," said. "We feel the Japanese sports and brand market is ready to implement mobile AR today. This new partnership demonstrates our continued focus on global expansion."
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