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Food & drink

Hill Street Beverage appoints board members Lori Senecal and Craig Binkley as co-CEOs

Binkley and Senecal will assume the joint role on an interim basis following the departure of Terry Donnelly

Hill Street Beverage Company Inc (CVE:BEER) (OTCMKTS:HSEEF) announced Tuesday that it is appointing current board members Lori Senecal and Craig Binkley as co-CEOs on an interim basis.

The two board members will fill the role of outgoing CEO Terry Donnelly, who is expected to remain with the beverage company as a board member until its next annual general meeting.

In a statement, board chairman Jack Fraser thanked Donnelly for his service to the company, telling shareholders that his “expertise and dedication” benefitted Hill Street in many ways.

READ: Hill Street Beverage says board appoints veteran financier Jack Fraser as chairman

Both Binkley and Senecal boast impressive resumes. Binkley is a successful global business leader and experienced CEO who is now a sought-after advisor and board member to clients ranging from Fortune 500 to small business entrepreneurs. He has been on the board of Hill Street since 2017 and was a member of the team that completed Hill Street's going public transaction in 2018.

Senecal was the Global CEO of the leading marketing and communications firm Crispin Porter Bogusky and Kirshenbaum Bond. She was named to AdWeek's Power 100 List and one of Fast Company's most creative people in business.

"We are very excited to welcome Craig and Lori to their expanded roles as co-CEOs of Hill Street,” Fraser told investors. “The extensive knowledge and expertise that Craig and Lori bring at this stage to Hill Street's operating team will help guide the company into the next exciting phase of its development.

"Craig and Lori have both have been instrumental over the past years as board members and working directly with the management on strategic projects, and their involvement in the daily management of the organization with help continue to drive our strategic plans.”

Both Binkley and Senecal will remain in the position until Hill Street completes its review for a permanent CEO.

Contact Angela at angela@proactiveinvestors.com

Follow her on Twitter @AHarmantas

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