GlobeX Data Ltd (OTCQB:SWISF) (CSE:SWIS) (FRA:A2PN34) announced Tuesday that it is on track to launch its Sekur secure communications solution to the US mass market.
The company said it is putting the final touches on its Sekur.com website to ensure a smooth launch in the US.
GlobeX is targeting all privacy enthusiasts in the consumer and business sectors, as other applications for secure messaging fail to guarantee data privacy and security for their users. The launch is expected by the end of March 2021, as the company is targeting several million consumers and business executives in search of a secure and private application for all their communications needs.
READ: GlobeX Data gears up to launch Sekur and SekurSafe products in Colombia and Panama
GlobeX said it plans to first perform several small digital marketing tests and increase the scope of the marketing program once it has fine-tuned the message to maximize its return on investment in the advertising budget. The first phase of the program has a budget of US$250,000, which is now available. As the campaign gains traction and success, the company will increase the budget.
Sekur, which includes SekurMessenger as part of a bundle of email, messaging, and file transfer into one app solutions, includes the company's latest SekurMail technology -- which includes proprietary anti-phishing and privacy feature called SekurSend.
SekurSend lets a user send an email to any other recipient, whether they have Sekur or not, in full privacy and security as the email never leaves Sekur's encrypted email servers based in Switzerland. The recipient can then click on the notification and reply in the same manner using SekurReply, without the recipient having to register for a Sekur account.
The sender can also decide to protect any email sent by adding a password to open it, a read-limit and a self-destruct timer as well. Sending an email with the SekurSend feature allows the senders and recipients to add limitless size attachments to the emails without crowding the recipients' email box. This also eliminates BEC attacks for businesses and email phishing attacks.
SekurMessenger eliminates many of the privacy and security risks by not only not requiring a phone number, which would divulge a user's phone device ID, but also by not social engineering a user's phone or computer contact list and infecting the contacts by default as well, eliminating a huge loophole in security and privacy.
SekurMessenger issues each user a username and an SM number. The SM number is the contact ID a user would disclose in order for other SM users to be added. The service comes with a self-destruct timer and other features as well, including GlobeX's proprietary VirtualVaults and HeliX technologies with all data stored in Swiss-hosted encrypted servers.
Plans to run a test
“We plan to first do a small test via digital marketing and direct email marketing, and once we have fine-tuned the message and we see a greater conversion, we plan to accelerate the scope and size of the marketing,” said CEO Alain Ghiai in a statement.
“There is a vast market for consumers, privacy enthusiasts and businesses in the USA and we intend to capture a large part of this market. We have already identified at least 500,000 executives we plan to target, in addition to the millions of privacy and security enthusiast consumers.”
Ghiai added: "As we are not connected, and never have been connected, to AWS, Microsoft Azure or Google Cloud platforms, commonly referred to as ‘Big Tech,’ we can offer a truly independent, private and secure means of communications through secure messaging, secure voice record transfer, secure voice and video conferencing, and secure email through our proprietary technology and our secure servers based in Switzerland. With security and privacy becoming a global concern, and the new WhatsApp rules to share all users' data with Facebook, we have seen an increase in demand and inquiries for our secure and private communications solutions in particular, and we plan on capitalizing on this demand as much as possible."
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