PlantX Life Inc. (CSE:VEGA) (FRA:WNT1) (OTCQB:PLTXF) announced that it has entered into a new collaboration with Farm Cup Coffee.
The company said the collaboration presents an exciting opportunity for PlantX to display and sell its houseplants, which range from succulents to an exotic variety of potted flora, in Farm Cup Coffee's new physical location in West Hollywood, California.
A selection of PlantX's indoor plant collection will be retailed and exhibited at this location by Farm Cup Coffee. The collaboration is intended to increase PlantX's brand awareness in a partnership that is in tune with PlantX's values of community empowerment and living healthy lifestyles.
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"Displaying our indoor plants in the highly attractive Farm Cup Coffee store in West Hollywood will expand PlantX's reach to its customers and boost our brand visibility," said Sean Dollinger, PlantX founder in a statement. "We are thrilled to collaborate with the Farm Cup Coffee team, whose passion for sustainability is echoed by PlantX's aim to inspire people to adopt healthier, more eco-friendly lifestyles."
Farm Cup Coffee is a lifestyle coffee brand that focuses on direct trade single-origin coffee from small lot farms around the world. In addition to organic, ethically sourced coffee, the company also offers a marketplace collection that includes tea, scents and candles, branded postcards, handmade notebooks, and other artisan items discovered through their travels.
Each brick-and-mortar location will feature unique brands that align with the Farm Cup Coffee ethos. As part of their commitment to doing good, founders Tony Yuan and Emerson Haro symbolically adopt injured and abused animals from Toucan Rescue Ranch in Costa Rica so they can be rehabilitated back to health.
"Our brand focuses on positivity and ethical direct sourcing whenever possible. We not only want you to drink good coffee, we want you to feel good drinking it, too. This harmonious partnership with PlantX at our West Hollywood location will help promote a happy and sustainable lifestyle for the local community," said Yuan.
As the digital face of the plant-based community, PlantX's platform is a one-stop-shop for everything plant-based. With its fast-growing category verticals, the company offers customers across North America more than 10,000 plant-based products.
In addition to offering meal and indoor plant deliveries, the company currently has plans underway to expand its product lines to include cosmetics, clothing and its own water brand — but the business is not limited to an e-commerce platform.
Plantx uses its digital platform to build a community of likeminded consumers and, most importantly, provide education. Its successful enterprise is being built and fortified on partnerships with top nutritionists, chefs and brands.
Contact the author at jon.hopkins@proactiveinvestors.com