Loop Insights Inc (CVE:MTRX) (OTCQB:RACMF) announced Monday that it has signed a four-year deal to supply its venue management platform to Canada’s Big White Ski Resort to provide visitors and staff with complementary coronavirus (COVID-19) safety protocols.
Loop will work with Big White Ski Resort to ensure the appropriate infrastructure is in place to make use of real-time alerts and automated safety updates sent through the platform. The ultimate goal of the deployment is to provide an enhanced customer experience through guest and staff check-ins and to continue to mitigate the spread of COVID-19.
Big White is British Columbia’s second-most popular ski resort and hosts thousands of guests per year, the company said. Loop will enable the facility to maintain a direct line of communication with its guests both on and off the hill, year-round, and the company estimates an average revenue per user of C$3 to $4. That adds up to between $7.2 million to $9.6 million in newline revenue.
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The deal was done through the TELLUS IoT Marketplace, of which Loop is a member.
“After being introduced to Loop Insights’ venue management platform through our partnership with TELUS and its IoT Marketplace, Big White Ski Resort recognized its ability to provide us with the peace of mind necessary to deliver the best ski resort experience possible,” Big White SVP Michael J Ballingall said in a statement. “Also, we are excited about the opportunities by leveraging Loop’s platform to create new revenue streams through unique marketing opportunities.”
Specifically, Loop’s platform will deploy near field communication-enabled SmarTap devices at check-in locations across the resort’s lifts, lodging facilities and dining areas to provide a complete real-time picture of its operations.
Loop’s Wallet pass platform will allow Big White Ski Resort to create a direct line of communication with guests, the company said, which can be used to deliver public health and safety information, weather updates, personalized engagement and targeted marketing opportunities through brands and partners.
“We are proud to see the success TELUS has had offering Loop’s products through its IoT Marketplace to such key clients such as Big White Ski Resort,” Loop CEO Rob Anson said. “The magnitude of this win cannot be overstated. Big White Ski Resort is not only a top Canadian ski resort but also a globally renowned ski resort that will garner significant attention to our solution. Moreover, as a British Columbia company, Loop is proud to help one of the province’s biggest tourist attractions via the implementation of our solution stack.”
Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com
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