PlantX Life Inc (CSE:VEGA) (FRA:WNT1) (OTCQB:PLTXF) announced Thursday an expansion of the company's popular plant subscription platform Bloombox Club UK to Germany.
Bloombox Club, which was acquired by the company in November 2020, will launch under the new domain, https://bloomboxclub.de/ in Germany and will offer the same features that made Bloombox Club successful in the UK.
These features will include its plant subscription service, extensive indoor plant selection, plant care and self-care packages, and a wide variety of pots and accessories.
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"We are really excited to be rolling Bloombox Club out into Germany," said Dr Katie Cooper, Bloombox Club founder, in a statement. "The German plant market is ripe for a player like Bloombox Club. More than that, for us as a business it makes sense as we will get the chance to attract new customers while using our current supply chain that is already set up to deliver into other European countries."
Dr Cooper founded Bloombox Club in the UK in 2015 after she saw positive results with clients after introducing plants to her therapeutic practice as a psychologist.
Over the past few years, PlantX said that Bloombox Club has grown into a thriving business, has delivered over 55,000 plants to over 24,000 customers across the UK, and achieved a high 4.4 star rating on Trustpilot. Bloombox Club products are packaged in environmentally conscious material and delivered across the UK using courier firms.
PlantX said Dr Cooper and her team will continue to operate Bloombox Club as a wholly-owned subsidiary of the company, while leveraging the e-commerce and technical expertise of PlantX to drive higher conversions and accelerate expansion into Germany.
The company added that it continues to expand with its partnerships, brick-and-mortar locations, and domains throughout Canada, the US, and Israel.
"We truly believe in Bloombox Club and the importance of indoor plants as a vertical for our company," said Julia Frank, PlantX CEO. "It is remarkable to watch them grow their platform and expand into new and exciting territories."
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