LeanLife Health Inc (CSE:LLP) (OTCPINK:LHLNF) (FRA:LL1) has reached a management consulting agreement with Big Venture Sales Ltd and its CEO Robert Hatch to launch online sales of Mike Tyson-branded Iron Energy on its own website and through Amazon.
Big Venture will also be responsible for handling distribution and warehousing to facilitate online sales, in addition to brick and mortar, the company said.
Hatch launched Wisdom Natural Brands, which makes Stevia Sweetleaf Sweetener into 2,800 Walmart stores back in 2004. Sweetleaf Stevia, originally created in 1982, was the first sweetener to receive Generally Recognized as Safe (GRAS) status.
READ: LeanLife inks US sales deal with Eclypse for Mike Tyson-branded Iron Energy drink
Since then, Hatch and Big Venture have built additional brands, including resuscitation device producer LifeFlow Health Care, which produces a resuscitation device, with sales both online and through traditional channels.
“Given the stellar brand recognition of Mike Tyson, I am confident that we can build out Iron Energy to be one of the product category leaders in the Energy Drink sector," Hatch said in a statement. “We aim to launch sales on Amazon.com within the next few months."
Iron Energy is a market leader in Poland's energy drink market and is a leading brand in the Middle East, the company said. LeanLife believes the product will also appeal to North American consumers and quickly gain retail acceptance.
The annual market value of the combined US and Canadian energy drink markets is estimated at more than US$14 billion. Red Bull is the market leader, followed by Monster and Bang. While Red Bull pursues a premium price strategy, the company has previously said, LeanLife will be aggressively priced and shelf positioned to appeal to a broad consumer base.
Contact Andrew Kessel at andrew.kessel@proactiveinvestors.com
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