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Byrna Technologies adds veteran marketing executive Luan Pham to its C-suite

Published: 14:54 01 Feb 2021 GMT

Byrna Technologies Inc. -
Pham has over 25 years of experience working with some of the world’s leading brands, most recently at Laird Superfood

Byrna Technologies Inc (CSE:BYRN) (OTCQB:BYRN) is boosting its executive team with the addition of brand-building veteran Luan Pham as chief marketing officer. 

Pham will have global responsibility for developing and implementing integrated marketing programs designed to raise awareness of Byrna’s self-defence products, the Andover-based company told shareholders. 

The new executive has over 25 years of experience working with some of the world’s leading brands, most recently at Laird Superfood, which makes plant-based products. As chief revenue and marketing officer, Pham helped to take the company public with a $400 million equity valuation in September 2020. 

READ: Byrna Technologies hits sales record with $11.1M fiscal 4Q as production ramps up

Pham’s resume includes Condé Nast’s Golf Digest, Ralph Lauren and Kiplinger’s Personal Finance. He holds a Bachelor of Arts in Communications from California State University, Fullerton.

"We are fortunate to have been able to hire such an experienced and accomplished marketing professional as Luan," Byrna CEO Bryan Ganz said in a statement.

"While demand for Byrna's products has increased rapidly over the past year, as evidenced by our strong revenue growth through the past several quarters and our expectations for continued robust improvement in financial results for 2021, we believe we have only scratched the surface in terms of global awareness of our brand.  Luan's background and expertise in implementing sophisticated marketing campaigns that have delivered measurable KPIs make him uniquely qualified to help us make great progress in this regard.”

"I am very excited to become part of the Byrna team," Pham told investors. "The Byrna HD is emerging as the leader in the less-lethal movement, given the multitude of problems it solves relative to other less-lethal self-defence devices.”

Pham added: "Thanks to a solid digital presence and favorable media attention, Byrna's brand recognition has been on a steep upward trajectory. I believe that we can build on this momentum and greatly accelerate this trend through integrated marketing programs featuring custom content, social media, retail marketing, and consumer events, among other strategies."

Contact Angela at angela@proactiveinvestors.com

Follow her on Twitter @AHarmantas

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