Esports Entertainment Group Inc (NASDAQ:GMBL) announced Friday that its VIE.bet and SportNation.com brands have now been approved to market and operate in more than 150 jurisdictions around the world through the company’s Gaming Service License issued by the Malta Gaming Authority last year.
"This move greatly expands the reach of our VIE.bet and SportNation offerings," CEO Grant Johnson said in a statement. "We are particularly excited to see the team at SportNation bring their marketing expertise and innovative rewards system outside the UK for the first time. Our initial focus will be on South and Central America and Northern and Eastern Europe, together representing a substantial multi-billion-dollar opportunity.”
Esports Entertainment acquired the SportNation brand through its July 2020 purchase of Argyll Entertainment, a gaming company with an award-winning rewards program and exclusive sports and gaming content.
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“These initiatives also provide tremendous cross-selling opportunities through our previously announced acquisition of Malta-licensed Lucky Dino,” Johnson said. “Lucky Dino's assets will give us a substantial foothold in multiple new jurisdictions where esports are extremely popular, while bringing us 30,000 monthly active casino players and a greatly strengthened tech stack."
Esports Entertainment’s proprietary VIE.bet offering is the only esports-focused wagering platform operating pursuant to Tier 1 gaming licenses, the company said. In addition to the Malta license, the group holds gaming licenses in the UK and Ireland with a pending license in New Jersey expected in the first quarter of 2021 through a partnership with NYSE-listed Bally's Corp.
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