ImagineAR Inc (CSE:IP) (OTCQB:IPNFF) (FRA:GMS1) announced the execution of a three-year, $150,000 software development kit (SDK) licensing and revenue sharing agreement with Interactive Marketing Promotions (IMP) to integrate immersive augmented reality (AR) experiences within the company’s new Touch-A-Prize auto show app.
Using ImagineAR's licensed AR SDK and cloud-based studio suite, IMP will create immersive AR engagements for manufacturers and consumers attending virtual and future in-person auto shows across North America.
In 2019, IMP created an AR scavenger hunt for the Greater Milwaukee Auto Show, which was presented by the Automobile Dealers Association of Metro Milwaukee. The company’s other auto show clients have included Alabama, St. Louis, Hawaii International, Sacramento, Orlando, Tampa and other Motor Trend shows.
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"ImagineAR continues to be the global leader in delivering dynamic mobile augmented reality engagements,” IMP CEO Bob Kames said in a statement. “By integrating the ImagineAR platform with our IMP app, we are providing automobile shows the most advanced interactive consumer attendee engagement solution and data capture tool."
In addition to on-site and virtual scavenger hunts, AR technology will be able to virtually bring automobile product experts on location as avatars or holograms.
"We have successfully worked with IMP prior to the onset of the pandemic," ImagineAR Alen Paul Silverrstieen said. "Our partnership will be focused on the automobile event marketplace as well as synergistic opportunities in North America. Additionally, IMP is also an authorized ImagineAR reseller for the SDK and white label products."
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