Killi Ltd (CVE:MYID) (OTCQB:MYIDF) CEO Neil Sweeney tells Proactive how he thinks Google's decision to stop collecting Identifiers for Advertisers (IDFAs) for its iOS apps will impact consumers. Sweeney says anyone looking to track consumers from a mobile perspective, now can't do this anymore, and he believes third party-publishers will go out of business.
Killi outlines how removal of Identifiers for Advertisers by Google, Apple will impact the market
