MMJ Group Holdings Ltd (ASX:MMJ) (OTCMKTS:MMJJF) (FRA:2P9) investee Embark Health Inc has successfully completed its first shipment of products to the British Columbia Liquor Distribution Branch.
Its Hank Co. Bubble Hash is now available across British Columbia and Embark Health anticipates further purchase orders imminently with the province of Alberta.
The company is working with additional provincial boards to register products and increase the distribution capabilities for its branded products.
Product on shelves in weeks
Embark chief executive officer Dr. Luc C. Duchesne said: “The Embark team has worked tirelessly to move from a definitive agreement to product on shelves in a matter of weeks.
“The speed of execution for this brand and product launch is impressive and a testament to Embark’s capabilities and understanding of the consumer demand to deliver high-quality product to market quickly.
“This strategic approach underpins Embark’s distribution execution across further provinces.”
The company has signed definitive supply agreements with the provinces of British Columbia and Alberta for the supply of Bubble Hash, launching under The Hank Co brand.
Launch of other product SKUs
Embark looks forward to continuing the rollout of this product and the launch of other product stock-keeping units (SKUs) in the very near future.