Engage:BDR Ltd (ASX:EN1) has welcomed a new programmatic partnership with Media.net, a leading global advertising company with one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video.
The company will provide Media.net with monetisation solutions across all programmatic advertising channels, including mobile app, mobile and desktop web, CTV (when available) and all devices and screens.
Incremental revenue increases
Management expects incremental revenue from Media.net’s exclusive access to streaming video publishers and their ad inventories which the company does not currently work with.
This includes publishers such as Ted.com (Ted Talks), and other established brands such as Forbes and Reuters.
Media.net
Media.net manages high-quality ad supply on over 500,000 websites and its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide.
By market cap, Media.net is one of the 5 largest ad tech companies worldwide, by revenue, it is the second largest contextual advertising business worldwide and has over 1300 employees in key operation centres across North America, Europe and Asia.
Media.net was acquired recently for about US$1 billion.