HempFusion Wellness Inc (TSX:CBD.U) said on Tuesday that its wholly-owned subsidiary Probulin Probiotics LLC has increased its product selection in certain brick-and-mortar locations and expanded its distribution on Amazon through an e-commerce store within the online retail giant's platform.
The Denver, Colorado-based health and wellness CBD company said the “broader product selection” is available in major brick-and-mortar stores including Sprouts and Fresh Thyme and includes the company’s new Probulin Total Care Immune product.
HempFusion’s wholly-owned subsidiary Probulin Probiotics, is one of the fastest-growing probiotics companies in the United States, according to data technology company SPINS. Since gut health is the next big wellness trend Probulin Probiotics is perfectly positioned to capitalize on consumer trends and what Millennials want out of their wellness journey.
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Probulin has just launched 'The Probulin Store' on Amazon’s e-commerce platform.
“Since the beta launch in early December 2020, Amazon has helped Probulin generate brand awareness, driving both sales and product education for Probulin’s full line of scientifically formulated products,” said the company. Initial results have generated a strong average return on ad spend (ROAS) of US$8.54 for every US$1 invested.
“We are incredibly excited to launch The Probulin Store on Amazon, which provides our brand with tremendous exposure to new customers,” said HempFusion co-founder and CEO Jason Mitchell in a statement.
“70% of our immune system resides in the gut, so it’s no surprise that today, more than ever, consumers are actively researching probiotics, looking for brands they can trust to support digestive and immune health as well as overall health and wellness.”
Mitchell, a naturopathic doctor, noted that launching the Probulin Store on Amazon is a “tremendous step” for the company and supports its broader initiative of “driving significant e-commerce growth over the course of 2021 and beyond.”
Probulin is one of Amazon’s only probiotic brands that ships cold and protected products straight to consumers’ doors, said the company. The products are delivered in “environmentally-friendly insulated boxes,” made from recycled cotton denim, and shipped on ice to protect the probiotic material. Probulin’s scientifically validated MAKTrek-3-D Probiotic Delivery System provides a three-step system of protection, ensuring better survival of the beneficial probiotic bacteria so that more of the probiotics can arrive in the gut alive.
“Combining the digestive and immune support of pre, pro and post biotics, Probulin products are designed from scientifically documented strains of living probiotic beneficial bacteria,” said the company. Manufactured in an NSF Certified cGMP facility, Probulin products are free of GMO’s, wheat, gluten, magnesium stearate, phthalates and other harmful additives.
HempFusion enjoys high visibility as its family of brands — HempFusion, Probulin Probiotics, Biome Research, and HF Labs — are widely distributed to around 4,000 retailers spread across all 50 states in the US and select international locations.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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