PlantX Life Inc (CSE:VEGA) (FRA:WNT1) (OTCQB:PLTXF) is partnering with private firm Nootka & Sea, a 'lifestyle brand with a West Coast feel', and will sell the latter's products on its Canadian and US e-commerce platforms.
Nootka sells such items as essential oils, men's grooming products and is committed to using only high-quality plant-based ingredients, so it fits in with the PlantX vision, said the company.
READ: PlantX Life says it achieved record monthly gross revenue of C$1,029,883 in December 2020
"The addition of Nootka allows PlantX to further expand its category verticals. Nootka's products will be available to order in the Beauty section of the company's Canadian and U.S. e-commerce platforms, www.PlantX.ca and www.PlantX.com, this coming week," it said in a statement.
Sean Dollinger, PlantX founder, added: "We are aiming to be the digital face of the plant-based community, and as such, we want to be able to carry and offer the very highest-quality products for our customers. This partnership will help us capitalize on this exciting market."
Earlier this month, PlantX revealed it had completed its acquisition of a private company, which runs the Locavore Bar & Grill restaurant in Squamish, British Columbia, marking the plant product-focused group's move to create its first bricks and mortar flagship store.
Notably, Nootka has a retail location that is near to this newly acquired PlantX flagship brick-and-mortar store in Squamish, PlantX highlighted today.
"Having a brand and location situated close to our new Canadian flagship store is so exciting," said Julia Frank, PlantX CEO.
"With our distribution and resources as an e-commerce site, we believe we can turn this into one of our largest verticals."
PlantX, and its e-commerce platform, offers customers across North America more than 10,000 plant-based products, including meals. It also has plans underway to expand its product lines to include cosmetics, clothing, and its own water brand.
PlantX also has planned brick-and-mortar flagship locations in San Diego, California and Tel Aviv, Israel.
Contact the author at giles@proactiveinvestors.com