Binovi Technologies Corp (CVE:VISN) (OTCQB:BNVIF) (FRA:2EYA) has announced that it will partner with the Babe Ruth League, a one million-plus member US youth baseball and softball organization, to provide sport vision training to its athletes.
The company said it will provide Babe Ruth League with vision screening, therapeutic and performance products and services designed to increase awareness of, and treat vision-related deficiencies, which represents Binovi’s continued focus on sports at the amateur/youth and professional levels.
READ: Binovi Technologies is harnessing technology to enhance human performance
Binovi Technologies CEO Adam Cegielski said in a statement: "Much of our work to date has been with the highest-performing athletes in the form of professional baseball, basketball, hockey, and soccer players, among many others."
He added: "Working with professionals as adults helps them hone their already-impressive skills, but we believe even greater gains can be made by addressing vision issues at an earlier age. With children, there are not only performance implications to our involvement, but also general safety, health, and development implications to healthy vision. I'd be remiss if I didn't at least make reference to the fact that we are eager to help the umpires in baseball with their vision, so everybody wins in this partnership."
Binovi noted that through the partnership, it becomes the Official Provider of Health Programming for Babe Ruth League, with a curriculum, which is created and vetted with best-in-class optometry professionals and athletes, designed to improve vision and cognitive performance among its players, organizers, coaches, and umpires.
The Babe Ruth League will also work with Binovi to recognize and correct vision-related impairments using Binovi's products. The company added that it will provide referrals through its network of trained vision care professionals across the country for those that need increased therapeutic resources.
The group’s products and services are already used by professional sports training centers, professional sports teams, the Professional Baseball Athletic Trainers Society, and as a resource to increase the neuro-visual performance of professional, collegiate, and amateur players alike.
"From a performance standpoint, this partnership is a natural extension of our prior baseball initiatives with such trainers as Justin Stone, the Director of Hitting for the Chicago Cubs and President of Elite Baseball Training, and with the Professional Baseball Athletic Trainers Society," said Tania Archer, Head of Commercialization and Strategic Partnerships for Binovi.
"It is only natural that we deliver our breakthrough performance technologies to children and teenage players who can benefit from our products and services from an earlier age, not only on the field, but in the classroom as well. We commend Babe Ruth League for their forward-thinking vision to incorporate vision screening and our professional network of optometrists, giving the league's players, coaches, and umpires a complimentary check-up for potential impairments."
Binovi is all about using technology to enhance human performance, employing its neuro-visual performance platform to test, analyze, track, and report on individual cognitive results. The company’s platform is currently used in over 1,500 locations in more than 20 countries.
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