Eve Sleep PLC (LON:EVE) has raised its forecasts again after advertisements on telly and a successful Black Friday trading period have kept momentum up.
The sleep wellness brand now expects full-year revenues to be at least £24mln, while the underlying loss should narrow 77% to £2.5mln compared to last year.
READ: Eve Sleep expects smaller full-year loss after defensive pandemic performance
The previous expectations were for around £22mln of revenues and “a commensurate reduction” in losses.
The AIM-listed mattress producer said the recent product launches, such as the 'well slept' range of sleep accessories, alongside the 'switch off' TV campaign – which launched on 1 November and will run every Sunday evening until April 2021 on Channel 4 – contributed to a 15% revenue jump in the five months to November 30.
Over the four days around Black Friday, sales climbed 45% to £1mln as the retailer sold a mattress on average every three minutes.
Eve is also benefitting from partnerships with premium store based brands, such as Olivier Desforges in France and Dunelm and Next in the UK.
The November Which? consumer group review of the UK mattress market concluded that Eve now has the two best mattresses in the UK and three of the top five.
As of Monday, the firm had net cash of £8mln while it looks forward the important December trading period.
Shares shot up 14% to 5p on Thursday at the opening bell.