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InnovaDerma appoints new CEO with a track record of defining strategies for hair and skin products

Blake Hughes will take the helm immediately, and will be based in the UK

InnovaDerma PLC -
The company makes the popular Skinny Tan range

InnovaDerma PLC (LON:IDP), the owner of the Skinny Tan and Roots personal care brands, has appointed a new chief executive with a track record of defining strategies for hair and skin products.

Blake Hughes brings with him “extensive” marketing and digital analytics experience, the company added.

Most recently he held the roles of CEO and chief marketing officer of Philip Kingsley, the premium hair care group.  

During his tenure, he defined its brand strategy, transformed its e-commerce platform, created a structured product innovation pipeline and step-changed international distribution, InnovaDerma said. 

Before that, he was managing director, Europe and Africa, of Murad, the skincare brand.

Hughes will step into the role immediately, taking over from interim CEO Joe Bayer, who will remain executive chairman to support the handover, before then becoming non-executive chairman.

Bayer said the appointment of Hughes had been made after an “extensive search process”.

He added: “His impressive leadership record and proven ability to generate top-line revenue growth whilst improving margins at both blue chip companies and smaller businesses, together with his sector knowledge of the personal care and beauty business, makes him the ideal candidate to lead InnovaDerma.”

Quick facts: InnovaDerma PLC

Price: 47.83 GBX

Market: LSE
Market Cap: £6.93 m

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