The AIM-listed media and events group said the first set of assets consisting of its Elfie Christmas bundle will be showcased at the Fort shopping centre in Birmingham from November 20, while the second set, consisting of Santa's Express and Santa's sleigh will be at The Mall shopping centre in Luton from November 17. The deal marks the first partnership with the Fort shopping centre for the group.
Live Company noted that its BrickLive Animal Paradise and BrickLive Oceans assets are now in transit to South Africa ready for the first shows in Cape Town. Tickets also recently went on sale for BrickLive SA, which will take place at the Canal Walk shopping centre at the Waterfront in Cape Town from December 16.
"Despite challenging times for our shopping centre partners and following on from our recent first booking for Paddington at the White Rose Shopping Centre, we have secured two new contracts for our Christmas assets - proving once again that our strategy works and our products continue to be in great demand”, Live Company chairman David Ciclitira said in a statement.
“While, as a result of [coronavirus], the bookings for Christmas have been later this year we are now close to sold out of all our Christmas assets for 2020", he added.