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Guild Esports signs first sponsorship deal after IPO

The e-sports holding company said it has signed a £3.6mln deal with a company whose name will be unveiled at a ‘global event’ next month

Guild Esports -

Guild Esports PLC (LON:GILD), where ex-footballer David Beckham is a co-owner, has signed a first sponsorship agreement since floating earlier this month.

The e-sports holding company said it has signed a £3.6mln deal with a company, whose name will be unveiled at a ‘global event’ on November 22.

WATCH: David Beckham backed Guild ESports makes history on London Stock Exchange

A guaranteed annual fee of £1.1mln will be paid in the first year, according to the agreement, with £1.2mln in the second year and £1.3mln in the third.

In return, Guild will carry the sponsor’s brand and logo on its team jerseys, with streaming of game-play provided by Guild and its team players, as well as other marketing initiatives.

“We are delighted to announce our first major sponsorship deal which will generate significant revenues for the company,” said Carleton Curtis, Guild’s executive chairman.

“The rapidly growing mass popularity of esports is attracting considerable interest from advertisers and consumer brands, which has generated a strong pipeline of potential business for Guild. We look forward to working closely with our maiden sponsor to introduce their brand to our fans.”

London’s first esports company completed its initial public offering on the standard segment of the official list on October 2 after what was said to be a significantly oversubscribed £20mln fundraising for the company.

Guild, which has so far signed up leading FIFA esports player Niklas 'NRaseck' Raseck and runs a Rocket League team, said the purpose of the £41mln flotation was to “raise the public profile and provide new funds for the company's expansion and long-term growth”.

Quick facts: Guild Esports

Price: 6.2 GBX

LSE:GILD
Market: LSE
Market Cap: £32.15 m
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Guild Esports's (LON:GILD) Carleton Curtis talks to Proactive London's Katie Pilbeam about their packed pipeline to strong growth in 2021. Curtis talks through the financials after their initial public offering totalling £5mln while ending the period with net cash of £1mln alongside a pre-tax...

on 29/1/21

2 min read