Airnow PLC’s monetization and advertising arm has formed a new partnership with fellow mobile advertising specialist Adsmovil focused on Brazil.
Formalising the relationship between two companies, the partnership will expand the services that Adsmovil can offer its clients by working closely with the UK company’s Airnow Mobilization business.
Adsmovil, which also has offices in Colombia, Argentina, Mexico and across the United States, is one of the leading mobile advertising services providers in Latin America, Spain and the US Hispanic market.
Airnow said new and existing clients in Brazil will benefit from local representation from Adsmovil’s local sales team.
Services can now be provided in Portuguese for brands and clients that want it, with billing in local currency now available too.
“We are very excited by this alliance with Adsmovil, as it formalises our long-standing relationship and will help Airnow Monetization satisfy our main objective of delighting our customers by providing the best service in the market,” said Susana Escoto, VP of sales and business development at Airnow Monetization.
Alberto Pardo, CEO and founder of Adsmovil, added: “Our objective is to strengthen the portfolio of products offered by Airnow Monetization in Brazil, which have a high demand in the market, given their product’s particular characteristics.”
Adsmovil develops integrated campaigns with its own Ad Tech arm, which allows programmatic purchasing, advanced segmentation, and the creation of specific audiences based on user data.
Airnow Monetization’s clients include Coca Cola, Groupon and Amazon.