The media and technology firm, which already manages JOE Media in the UK, said it will use its operational expertise together with its data and insights division, which delivers audience intelligence and sentiment, to assist campaign reporting and grow revenues.
Iconic also said it intends to ensure that popular existing shows on JOE such as 'GAA Hour', 'Unfiltered' and 'House of Rugby' “continue to thrive” while developing a range of new and improved content, with new shows and fresh talent.
The company added that Greencastle has also agreed that in order to better reflect both the costs of managing the JOE Media group and the success of Iconic in managing JOE Media UK, the monthly management fee paid by Greencastle to Iconic will increase to £100,000 from £50,000 with immediate effect, while the firm’s entitlement to a 25% share of profits remains in place.
Iconic also said it is continuing negotiations with EHGOF in respect of the debts still due to EHGOF and continues to work towards a resolution which will result in the company having a conventionally funded balance sheet.
Shares in the firm jumped 6.2% to 0.015p in mid-morning trading.