WM Morrison Supermarkets PLC (LON:MRW) is the first large grocer to resume rationing on the most commonly bought items, similar to lockdown measures to prevent people from stockpiling.
The supermarket chain is imposing a purchase limit of three on certain products, such as toilet roll and disinfectant, The Guardian reported.
READ: Morrisons cuts prices on hundreds of products after Walmart Inc’s Asda launches discount campaign
The firm also announced a 5% discount for those who opt for a subscription service on pre-prepared food boxes to be delivered at home.
Earlier this week, Aldi UK’s chief executive Giles Hurley reassured customers there is no need to stockpile, while Tesco’s boss Dave Lewis stressed there is no disruption on supply chains.
Shares dropped 3% to 174.5p at close.