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Bango hooks up with Evergent to expand the reach of its platform

Evergent and Bango share the same strategy for creating flexible, agile platforms that allow new services to be quickly launched

Bango PLC -

Bango PLC (LON:BGO) has announced a strategic partnership with Evergent, the revenue and customer-life-cycle management software firm.

The AIM-listed data-driven commerce specialist said the two companies would work together to expand their over-the-top (OTT) offerings, thereby keeping customers “online and entertained”.

OTT services typically include streaming media, such as video on demand, audio streams or even voice over internet protocol services.

Evergent is based in Silicon Valley in California and has a software platform that helps companies reduce time to market for products and services, cut down on subscriber churn and run back-office processes more efficiently.

Through the partnership with Bango, Evergent customers will be able to deliver a simplified consumer journey, by easily launching multiple merchants integrated to Bango, which include Google, Amazon and Spotify.

The first joint service is already live in the USA and has expanded with the launch of Bango Resale technology to power a leading Latin American operator offering OTT streaming services.

Both the merchants and payment providers will benefit from optimised revenue performance and customer experience through unique Bango technology, Bango said.

By applying intelligent insights that increase user engagement and remove friction, Bango Boost has been proven to increase subscription uptake by 15% and re-engage segments of users to make payments via their phone bill.

“Bango’s market-leading position with merchants and app stores, combined with our proven, scalable platform provides tremendous value by eliminating friction to drive wider adoption of streaming services world-wide. Our rapidly growing customer base will benefit from a simplified on-boarding process, further accelerating time to new revenue,” Vijay Sajja, Evergent’s founder and chief executive officer said in a statement.

Bango’s CEO, Paul Larbey, said the partnership with Evergent was a great way to expand the reach of the Bango platform. The partnership would enable more telecommunications companies to bring merchant services onboard more swiftly and broaden their product range, Larbey added.

Shares in Bango were up 0.6% at 174.5p in early deals.

Quick facts: Bango PLC

Price: 152 GBX

LSE:BGO
Market: LSE
Market Cap: £113.13 m
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