Airnow PLC, the app marketing and data specialist, has hailed the success of a campaign to boost monthly active users (MAUs) of Likee.
Airnow, which has just launched a new website www.airnowdistribution.com, started a campaign to preinstall Likee (formerly LIKE) on five million mobile devices in the BRIC emerging markets.
As a result, within a 12-month period the number of MAUs of the BIGO-owned app had increased from 13mln to 43mln, growth of more than 230%, said Airnow.
Jay Mandevia, Director of Platform Distribution Solutions, said: “Within the next five years, four out of every five people on the planet will be connected by a smartphone and, with three million apps presently available within the Google Play store alone, it is becoming increasingly challenging for developers to get their product noticed.
“This is where Airnow Distribution can help by delivering apps directly onto more than 250 million mobile devices in over 190 countries around the world.
“Through our partnerships with more than 60 of the world’s leading mobile device OEMs (Original Equipment Manufacturers), including Samsung, Micromax and Huawei, we are able to preinstall or push apps directly onto devices prior to despatch, in the process delivering exceptional growth results for global brands such as BIGO.”