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Location Sciences: Verify is the future

Location Sciences Group PLC (LON:LSAI) is a high growth technology company and a global leader in location verification. The company recently reported results for the first half (H1) of 2020. These were in line with the trading update issued in July, with revenues up 1% (or +43% including securitised revenues), with period end net cash at £1.65mln.

The main growth driver going forward – Verify:

‘Verify’ is the flagship product for Location Sciences, offering location data validation for mobile advertising campaigns. Carriers of mobile-phone-based advertising can command a large price premium for advertising that targets consumers in a specific physical location. Brands who wish to use location-based mobile advertising face a major problem, with inaccurate or estimated location data from ad publishers. The Verify platform allows brands to authenticate their location-based advertising.

The Verify platform continues to gain recognition in the marketplace and is now in use with major global brands and advertising agencies. In this report, we examine the progress.

Also, during the current year, Location Sciences added a new product to the Verify platform, called Verify Audience. This allows clients to verify data for audience location habits over time, rather than just at the moment when an advert is viewed and therefore extends the commercial reach of the Verify platform. Verify Audience signed its first client in September — a leader in the US location-based marketing industry.

 

Quick facts: Location Sciences Group PLC

Price: 0.45 GBX

LSE:LSAI
Market: LSE
Market Cap: £2.64 m
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What's in the report?

Financial results and forecasts
Growth drivers
Management
Market conditions
Milestones & inflection points

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Location Sciences reports 'solid first half results' with flagship 'Verify’...

Proactive Research analyst Ed Stacey discusses Location Sciences (LON:LSAI) first half results. As a technology for location-targeted mobile advertising their revenues is 'directly proportional to advertising volumes'. Stacey explains that these results were in line with the trading update...

on 23/9/20

16 min read