Joules Group PLC (LON:JOUL) said sales were better than expected in the 13 weeks to August 30.
Group revenue came in at £39.6mln, down 18% compared to last year due to store closures of both the clothes designer and its wholesale partners.
READ: Joules swings to loss but reopened shops top expectations
E-commerce revenues shot up 63% thanks to increased customer traffic to Joules' websites and improved conversion rates.
The ‘British countryside’ brand reopened stores in a phased manner on June 15 with the whole estate trading by early August.
Net cash at the end of the period was £8.5mln, with liquidity headroom of £57mln.
Group inventory fell 16% to £38mln reflecting good sell-through of spring/summer 2020 ranges and a more cautious buy for the early phases of autumn/winter 2020 stock.
“Joules has demonstrated strong engagement with customers over the past six months, which bodes well for the key months ahead,” analysts at house broker Peel Hunt commented.
Shares advanced 5% to 96.8p on Wednesday at the opening bell.