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Live Company signs first contract for Paddington Bear with Leeds shopping centre

“This new contract demonstrates that this sector of our business is recovering and that our partners continue to believe in our products"

Live Company Group PLC - Live Company signs first contract for Paddington Bear with Leeds shopping centre

Live Company Group PLC (LON:LVCG) announced that the first contract for Paddington Bear has been signed with the White Rose Shopping Centre in Leeds.

The live events and entertainment specialist said it is the second time it has partnered with the White Rose Centre, which will showcase the Paddington Bear Models during the Christmas period 2020.

READ: Live Company Group is building up for significant demand anticipated in 2021

The firm is producing a touring interactive experience based on the Paddington Bear brand, a well-known character in children’s literature created by Michael Bond and illustrated by Peggy Fortnum.

Chairman David Ciclitira said in a statement that the AIM-listed company believes it will be the first of many bookings of the iconic Paddington Bear models.

“Our shopping centre partners have experienced extremely challenging times recently,” he noted. “This new contract demonstrates that this sector of our business is recovering and that our partners continue to believe in our products as a way of enhancing their offering all be it in a new and socially distanced manner.”

Shares surged 12% to 8.99p on Wednesday at the opening bell.

--Adds shares--

Quick facts: Live Company Group PLC

Price: 7.55 GBX

AIM:LVCG
Market: AIM
Market Cap: £6.74 m
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