Live Company Group PLC (LON:LVCG) announced that the first contract for Paddington Bear has been signed with the White Rose Shopping Centre in Leeds.
The live events and entertainment specialist said it is the second time it has partnered with the White Rose Centre, which will showcase the Paddington Bear Models during the Christmas period 2020.
READ: Live Company Group is building up for significant demand anticipated in 2021
The firm is producing a touring interactive experience based on the Paddington Bear brand, a well-known character in children’s literature created by Michael Bond and illustrated by Peggy Fortnum.
Chairman David Ciclitira said in a statement that the AIM-listed company believes it will be the first of many bookings of the iconic Paddington Bear models.
“Our shopping centre partners have experienced extremely challenging times recently,” he noted. “This new contract demonstrates that this sector of our business is recovering and that our partners continue to believe in our products as a way of enhancing their offering all be it in a new and socially distanced manner.”
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