Bidstack Group PLC (LON:BIDS) shares rose on Tuesday as the firm revealed it has signed an exclusive deal with top tier games studio Ubisoft to deliver native in-game advertising into the Hyper Scape game.
Hyper Scape is Ubisoft’s free-to-play, urban battle royale game, with a game mode style like Fortnite. It was launched in mid-August.
Chief executive James Draper noted that Ubisoft has become a close partner of the company. Other Ubisoft games, which aren’t attached to today’s deal, include the Tom Clancy franchise of games titles, Watch Dogs, Just Dance, Assassins Creed, and Far Cry.
Bidstack will now deliver in-game ads across PC and console, Xbox and Playstation, versions of the game.
Landing the deals like this is part of Bidstack’s stated strategy of focussing new business efforts towards the leading video games developers and publishers to incorporate Bidstack's proprietary technology into their games.
“This deal shows the progress the business has made over the last two years,” Draper said in a statement. “The team at Ubisoft has become a close partner, and together we're excited to empower advertisers to run campaigns within the cross-platform battle royale Hyper Scape.”
He added: "We look forward to delivering true 'virtual out of home' advertising campaigns into these open-world gaming environments together with our global relationships with game publishers and developers, agency holding groups and brands direct.
"This agreement signifies another major milestone for not only the company but the native in-game advertising industry as a whole."
Ubisoft joins a growing list of partners that Bidstack has teamed up with to deliver in-game advertising.
The company also recently signed Codemasters to an exclusive deal for DIRT 5, its high profile next-generation rally racing title which is due to launch in October.
In a recent update, Bidstack noted that it has more broadly bolstered the list of commercial partners it now works with. It has relationships with major brands including Audi, Shell, Subway, Unilever, Vodafone, and VW.
In morning trading on Tuesday, Bidstack shares were nearly 18% higher at 5.95p.
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