Bango PLC (LON:BGO), the mobile payments group, is continuing its push into Asia and has signed partnership agreements with five mobile app specialists in different countries.
The new partners will use the Bango Audiences customer acquisition tool to boost their app campaigns or revenues for app developer clients.
In China, Bango has partnered with Tec-Do, a leading performance network with synergistic long-standing global marketing partnerships with Google, Facebook, Alibaba and Twitter.
Hong Kong-based mobile developer Zoomob will distribute Bango Audiences to the app developers they work with, the group added.
Taiwanese agency Conetter is part of the Gamania group and will apply Bango Audiences to game and content marketing.
In India, Gravity Integrated is distributing Bango Audiences to its client network to complement its data-led consumer insights.
Finally, Indonesian performance marketing agency Optimise Media is deploying Bango Audiences in their network of global brands to focus marketing activity towards customers with a proven history of payment.
Shuhao Li, CEO at Tec-Do said: "It is standard practice to target your existing paying users or retarget users based on a level of engagement with your app.
“With Bango Audiences, the innovation is targeting users who have paid for similar content that is outside of your existing user base, so you are adding new users who can and do pay, creating a step-change in campaign conversion rates.”